Earlier this year, news stories spread about Witchsy, a successful online startup that sells whimsical accessories, and its founding team: Penelope Gazin, Kate Dwyer, and “Keith,” the male cofounder they made up to be taken seriously. It’s no surprise the duo felt pressured to concoct Keith.
A new report (pdf) from the Federal Reserve Banks of Kansas and New York shows it’s astonishingly hard to create and fund a small business in the US if you’re a female entrepreneur. While small businesses where 51% or more of the business is run by women have bloomed in the US—today, one in five small-employer firms are led by women—their ability to stay afloat is pretty dire for some key reasons.
They’re in industries with less capital
Women-owned firms dominate few industries compared to those run by men: healthcare and education, retail, and hospitality. Healthcare has trouble attracting funding because venture capitalists who invest in biotech often have to wait a decade (paywall) to see if its approved for use, while VCs in tech usually get back their money within two to three years. Few investors are also familiar with the healthcare industry, making it an unpopular investment. Education, especially public education, is also grossly underfunded (paywall).
They’re less likely to get funding
Forty-three percent of female-run firms applied for credit in 2015, about the same share of male-owned firms. But they were more likely to experience a funding gap—either receive no funding at all, or only a partial amount. What’s more, close to half of female owners approached a large bank for funding (49%), but were more likely to be approved at small banks (67%) than large ones (50%). Even among low credit-risk firms, only 48% of women-owned firms received full financing in 2015—while close to 60% of low-risk, male-owned firms did.
They’re more likely to take on unsecured debt
If you’re lucky enough to receive a loan, the best way to secure it is with a slice of your business, so that if it fails or you can’t make a payment, your personal financial security isn’t in jeopardy. The very worst thing you can do is take on unsecured debt, where your lender has a general claim to any and all of your assets.
This couples with the fact that women-owned firms are more likely to ask for less—close to half of male-owned firms have more than $100,000 in debt, while two-thirds of female-run firms were loaned less.
To stay afloat, women owners use personal wealth
While female-run firms face similar financial challenges as male-owned firms—lack of credit, steep operating costs, or failure to make debt repayments—the majority of women-owned firms plug such gaps with their own money. This not only puts their own financial stability at risk, but rigs the game in favor of wealthier female owners.
They’re less likely to post profits
Male-owned firms were more likely to make at least $1 million in revenue in 2015, and to run a company with 50 to 500 employees. Close to a third of women-owned firms, meanwhile, reported $100,000 or less in revenue, and posted a loss.
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